Major advances in data analytics, artificial intelligence, and other technologies are changing the game in the industry. Mobile operators can achieve breakthrough cost savings and capital intensity while maintaining or even increasing their scale using new data opportunities. Digital technology can help them to streamline business functions and please customers, reducing costs and raising sales.
But digitization is not just a threat; it also offers telecom companies an opportunity to rebuild their market positions, reimagine their business systems, and create innovative offerings for customers. AI might indeed be able to transform the industry—but telcos will need to spark that revolution. Predictive maintenance, for example, can identify potential failures, enabling fixes before systems—and the services that customers depend on—fail. Machine learning allows telcos to identify patterns in a user’s browsing and purchasing histories and then suggest what’s known as the next best offer—the next product that is most likely to resonate with that customer.